Branding has a problem, and growth has a problem. Together, they are a revolution!

In the intricate landscape of marketing departments, a striking contradiction prevails. On one side, there are marketing teams intensely focused on growth and performance, often neglecting the significance of branding. On the flip side, numerous marketing departments proclaim their dedication to branding, yet their commitment to delivering tangible results is questionable.

Upon scrutinizing dozens of companies, a revelation emerged: a substantial portion of revenue is derived from branded traffic. This encompasses search terms related to the brand, direct traffic, references, and in certain instances, remarketing traffic. This form of traffic is intrinsically linked to branding, albeit not the conventional type.

Conversely, growth-oriented professionals tend to fixate on channel acquisition, meticulously calculating LTV/CAC (Lifetime Value to Customer Acquisition Cost) for different channel cohorts. While this approach is commendable, it fails to capture the entire picture. The consumer journey is intricate and non-linear, necessitating a methodology that accommodates multiple channels.

A well-executed journey enhances branded traffic, leading us to our ultimate objective: amplifying brand demand. This is the essence of Brandgrowth, where the goal is not just growth, but a holistic enhancement of the brand’s presence and demand in the market.